Introducing Tiffany Li, Counsel in the E-Advanced and New Business Legal Department at American Honda Motor Company, Inc.
Where do you work, and what is your role?
I work for American Honda Motor. In my current role as Counsel in the E-Advanced and New Business Legal Department, I advise clients on a variety of commercial matters that help drive Honda’s strategic growth in sustainability, emerging technologies, and new business ventures.
What is the coolest thing about your line of work? Or about the industry you are in?
There’s never a dull moment! On any given day, I could be negotiating deals with SaaS providers, universities, or other OEMs, or advising clients on projects involving AI, autonomous technology, robotics, space development, or micromobility, to name a few. The diversity of issues faced in new business sectors, coupled with the rapid pace of change in emerging technologies, make my work both exciting and interesting.
What do you love about being an in-house attorney?
I love being deeply embedded in the business, collaborating with cross-functional partners, and helping to bring new products and services to market.
If you were not a lawyer, what career would you choose?
I’d love to pursue a career in psychology—perhaps as a psychiatrist or therapist. I majored in psychology in college, and human behavior continues to fascinate me.
Why did you join ACC and what do you like the most about being an ACC SoCal Member?
I joined ACC to connect with other in-house attorneys and to expand my professional network. The openness, camaraderie, and sense of community at ACC SoCal events are truly special. I always leave an event feeling like I’ve made a new friend!
What is your favorite ACC event and why?
My favorite ACC event was the recent “Decorating the Shelter for the Holidays” at HomeAid Orange County Family Care Center. I love Christmas and all things festive, and it’s extremely rewarding to help those in need while spreading holiday cheer!
What is the best career advice you have received?
The best advice I’ve received is to always be curious and never stop learning. Embrace change, seek out new opportunities, and don’t be afraid to ask for what you want!
When you aren’t practicing law, what are you doing?
Traveling, chasing the next Abbott World Majors star, or reading a good book!
What’s something about you that fellow ACC SoCal members might be surprised to know?
I read 97 books in 2025, just shy of my 100-book goal. My favorite genres are Mystery, Thriller, Suspense, and Self-Improvement!
Do you have a favorite quote or motto?
“If you don’t ask, the answer is always no.” This completely shifted my mindset and transformed how I approach both my professional and personal life, because it redefined my perception of the bottom line.
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