In a Monday meeting with top executives from PepsiCo, W.K. Kellogg, General Mills, and other large companies, US Health Secretary Robert F. Kennedy Jr. said that a top priority would be eliminating artificial dyes from the nation’s food supply, reports the
New York Times (12 March, Creswell, Jewett). In addition, he warned the companies that they should anticipate significant change as a result of his quest for “getting the worst ingredients out” of food, according to a letter from the Consumer Brands Association, a trade group. While Kennedy said in the meeting that he wanted to work with the industry, he also “made clear his intention to take action unless the industry is willing to be proactive with solutions,” the association wrote. Later on Monday, Kennedy issued a directive ordering the US Food and Drug Administration to revise a longstanding policy that allowed companies — independent of any regulatory review — to decide that a new ingredient in the food supply was safe. Put in place decades ago, the policy was aimed at ingredients like vinegar or salt that are widely considered to be well-understood, and benign. But the designation, known as GRAS, or “generally recognized as safe,” has since grown to include a far broader array of natural and synthetic additives.
From "Kennedy Rattles Food Companies With Vow to Rid Food of Artificial Dyes"
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