Retailers are gearing up for a Black Friday unlike any other as coronavirus cases continue to surge in many parts of the United States, reports the New York Times
(23 November, Friedman). Kelly O’Keefe, managing partner at the consulting firm Brand Federation, said stores will limit the number of people permitted inside, "and there will be much better management of those people," adding that there won't be "crowds knocking down Walmart’s door this year." Some stores, like Best Buy, are only selling certain items online and encouraging curbside pickup to limit the number of people inside stores amid the ongoing coronavirus pandemic. Walmart has instituted new rules for Black Friday, including single-file lines, mandatory masks, limited capacity, and one-way traffic patterns inside stores. Target, meanwhile, has added mobile checkout devices so that employees can help customers purchase goods anywhere in a store, reducing the risk of congestion in checkout lanes. And Home Depot has extended its Black Friday sales and reduced the number of items on display inside stores.
From "How Retailers Are Preparing to Avoid Becoming Black Friday Superspreaders"
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