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Article by: Barbara Selmer Hansen, Director of Impact Business Consulting

The term “employer of choice” may have become a bit of a buzz term in recent years, but it really is a concept that many companies big and small strive for. They want to attract top talent, retain them and stand out from their competitors. 

Importantly, not one person within a company can make it happen, it is a team effort and it has to start from the top down. It is also important that companies focus on living their values and ensuring that their staff see purpose in their work or can create purpose as that is what will retain them for longer. While the “nice to have” employee perks are great, the shine does tend to wear off when staff have been around long enough to see them as part of their entitlements. So, don’t hang your hat on just employee perks, there’s far more to it.

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