In addition to traditional legal requirements for advertising and marketing, getting your message out to customers through social media presents new and unique legal challenges for marketers and lawyers alike. The fast-evolving environment of social media requires constant attention and creative solutions, often in unfamiliar circumstances. The Federal Trade Commission (FTC) and other governmental agencies, as well as industry groups such as the Digital Advertising Alliance (DAA) and Online Publishers Association (OPA), have issued ground rules and best practices for online and mobile marketing and advertising. Each social media platform has its own contractual requirements regarding promotions, sweepstakes, sharing and other popular marketing techniques. Join this fast-paced journey through the tricky legal terrain of advertising and marketing in social media and be sure to IM, text, share or tweet along the way!
The straight line may result in the shortest distance, but it is not always the best path. Your company wants to sell its products in Nicaragua, but learns it is less expensive and burdensome to import its products through Guatemala. How about setting up an insurance underwriter in the European Union? Most people think London would be the best location, but setting up the underwriter in Malta, with less cost and regulation, can get your company started and running more quickly. A panel of experts will discuss different approaches on how to enter international markets by using international treaties and agreements.
Take it up a level! When it comes to licensing rights to music and video, ensure that you are covering all of your legal bases. This advanced session will offer hypotheticals and practical guidelines on how to assess your company's needs and secure the requisite permissions, clearances and licenses. From music licensing — American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI), and the Society of European Stage Authors and Composers (SESAC) — to movie and TV licensing — Copyright Clearance Center (CCC) and Motion Picture Licensing Corporation (MPLC) — this panel will examine the current public-performance licensing world and offer tips for the "what, when and how." This is one informative panel you don't want to miss!
There are key differences between termination of employment relationships in the United States and those in countries of the Europe,Middle East and Africa (EMEA) region. EMEA legislators generally take the view that dismissing employees should not be straightforward, must always be justified and must comply with local mandatory legislation to the protection of the employees. Various methods of termination are available to employers but carry costs and extensive statutory obligations. Learn what this means in practice, pitfalls to avoid and how to plan and execute terminations efficiently.
Panelists will review common pitfalls when transacting with foreign governments, including governing law/dispute resolution, tax issues and intellectual property, and will discuss strategies for avoiding those pitfalls.
The 990. Charity Navigator. Lobbying or Federal Election Committee (FEC) reports. These and a host of other public disclosure documents put your organization's credibility on the line. Discover the key role in-house counsel play in ensuring transparency and accountability while supporting the best possible public presentation for their organizations.
As product manufacturers expand markets, supply chains and partnerships globally, they must comply with distinct—and sometimes conflicting—product safety and product recall requirements. Drawn into legal and regulatory actions half a world away, manufacturers and resellers can experience serious financial and brand losses in markets with unfamiliar legal environments. Gain perspective from people who have been on the front line of developing preventative measures and managing the fallout of product recalls. Using recent examples to illustrate best (and sometimes worst) practices, panelists will provide practical tips on how companies can manage their risk and coordinate global product recalls, regulatory action and follow-on litigation.
With the increasing penetration of technology, companies have seen a huge increase in the number of contracts they must draft, negotiate and manage. Many companies lack strong processes to manage this large number of contracts, a problem that is exacerbated when companies acquire contracts through mergers and acquisition activity. Gain practical advice on how to boost efficiency and manage contracts from draft creation through negotiation, execution, amendment and renewal. The session will also discuss using playbooks to maximize value, time and experience of in-house attorneys, mapping existing workflows to determine how to make them more efficient, resource allocation—what tasks should attorneys do and what tasks should non-attorneys do, implementing more efficient processes—piloting and knowledge transfer, using contract management software for process and knowledge management and selecting third-party vendors to help manage these processes.
This presentation will examine the risks/rewards of using open-source software (OSS) for productivity purposes within a corporation versus incorporating OSS into a product or solution that is presented and sold to the public; and recent trends in indemnifications, warranties and other considerations for OSS that is embedded within the software and/or application.
Counterparty risk is an inevitable component of any financial transaction. Organizations faced with a financially distressed debtor are wise to have defenses in place before issues arise. With proper protection in place, those organizations also have the opportunity to capitalize on the distress of the debtor. Arm yourself with the weapons that your organization will need to protect itself when dealing with an insolvent or bankrupt corporate group, as well as deal protection measures to consider when managing distressed merger and acquisition transactions in an international context.