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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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In addition to traditional legal requirements for advertising and marketing, getting your message out to customers through social media presents new and unique legal challenges for marketers and lawyers alike. The fast-evolving environment of social media requires constant attention and creative solutions, often in unfamiliar circumstances. The Federal Trade Commission (FTC) and other governmental agencies, as well as industry groups such as the Digital Advertising Alliance (DAA) and Online Publishers Association (OPA), have issued ground rules and best practices for online and mobile marketing and advertising. Each social media platform has its own contractual requirements regarding promotions, sweepstakes, sharing and other popular marketing techniques. Join this fast-paced journey through the tricky legal terrain of advertising and marketing in social media and be sure to IM, text, share or tweet along the way!

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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.
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