The straight line may result in the shortest distance, but it is not always the best path. Your company wants to sell its products in Nicaragua, but learns it is less expensive and burdensome to import its products through Guatemala. How about setting up an insurance underwriter in the European Union? Most people think London would be the best location, but setting up the underwriter in Malta, with less cost and regulation, can get your company started and running more quickly. A panel of experts will discuss different approaches on how to enter international markets by using international treaties and agreements.
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