This Wisdom of the Crowd, complied from responses posted on the New to In-house and Small Law Department eGroups, addresses issues of the liability and various restrictions on running a contest or sweepstakes. The issues discussed include elements of a sweepstakes, operating a contest open to the general public vs. business partners, and operating an office bracket pool.
This QuickCounsel covers what information you need to familiarize yourself with the concept of 'ambush marketing', when a non-sponsor of an event to try to associate itself with the event without authorization from the event organizer and without paying the sponsorship fee, often to the detriment of the official sponsor and its brand.
Corporations often use media to enhance their employees’ environment. Music can soothe or energize the listener, while movies can educate or inspire the viewer. However, no amount of relaxation or inspiration will protect you from being sued for copyright infringement. Learn when to license a performance or be prepared to face the music.
This checklist is designed to assist event organizers in their risk management.
A run/walk/bike ride/bull-riding contest sounds like a great fundraising idea. But what should in-house counsel be thinking about when they are planning for an active event or negotiating contracts with vendors? Learn from the voices of experience.