Featured Resources
- Articles
This QuickCounsel covers what information you need to familiarize yourself with the concept of 'ambush marketing', when a non-sponsor of an event to try to associate itself with the event without authorization from the event organizer and without paying the sponsorship fee, often to the detriment of the official sponsor and its brand.
- Checklists
This checklist is designed to assist event organizers in their risk management.
- Program Materials
As sports and entertainment based marketing grows, many companies have opted to engage athletes, entertainers, teams and leagues. This program will cover the basics of sponsorship agreements from both the team/talent side and the sponsor perspective. Special consideration will be paid to points such as league subservience, exclusivities, indemnity, morals clauses and labor stoppages. This program will cater to the novice lawyer to an experienced contractual negotiator in both the for-profit and nonprofit arenas.