Media And Publishing

This QuickCounsel covers what information you need to familiarize yourself with the concept of 'ambush marketing', when a non-sponsor of an event to try to associate itself with the event without authorization from the event organizer and without paying the sponsorship fee, often to the detriment of the official sponsor and its brand.

Addresses the dangerous power that Kasky threatens to unleash on the business community and suggests how you, as in-house counsel, can stem the tide of this unwarranted expansion and help protect your company from having to defend against a meritless but costly lawsuit.

Companies of all sizes are tweeting, texting and posting. Consumers are targets of social media advertising, as well as participants in its creation and distribution. Learn the new methods of compliance with advertising law and consumer protection principles that are emerging alongside burgeoning platforms for making connections and sharing content.