Your company has one opportunity to make a good or at least a competent first impression to promptly defuse a situation. You can use the media effectively to present balanced facts to the public following a crisis, to neutralize biased or inaccurate reporting and to improve your reputation. As in-house counsel, you should be involved on the front line from the beginning. This article shows you how to develop an effective media relations plan not only to minimize the negative, but also to accentuate the positive.
This article focuses on the three stages of crisis management: the immediate stage, when you manage short-term effects; the intermediate stage, when you manage litigation and other collateral consequences and the final stage, when you evaluate long-term effects and put the crisis behind you.