Your customers and fans can be your biggest assets when it comes to championing your brand or products, or they can be your harshest critics, infringe on your IP rights and damage your brand. How do you take advantage of positive content they create and share without putting your company at risk? How do you protect yourself from the negative content? This panel will address the liability concerns around the use of user-generated content, including IP protection and infringement, Federal Trade Commission guidelines, rights of publicity and defamation. It will provide insights into safe harbors of the Digital Millennium Copyright Act and Communications Decency Act, and ways to obtain consent. It will also address factors to consider based on the terms and conditions of the most popular social media sites (Facebook, Twitter, Instagram).