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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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In this ACC guide (InfoPAK), explore an overview of key legal issues that can arise from modern advertising campaigns and promotions under US law, and learn practical tip to address these challenges. The guide reviews the US regulatory framework, and offers practical tips for in-house counsel, regarding false advertising claims and substantiation issues, influencer marketing and the use of people in advertising, privacy protections for children, contests and sweepstakes, cause marketing, and US origin / "Made in the USA" claims.  At the end of the guide, find a list of additional resources to further explore the US advertising landscape.

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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.
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