In this ACC guide (InfoPAK), explore an overview of key legal issues that can arise from modern advertising campaigns and promotions under US law, and learn practical tip to address these challenges. The guide reviews the US regulatory framework, and offers practical tips for in-house counsel, regarding false advertising claims and substantiation issues, influencer marketing and the use of people in advertising, privacy protections for children, contests and sweepstakes, cause marketing, and US origin / "Made in the USA" claims. At the end of the guide, find a list of additional resources to further explore the US advertising landscape.
Members-only access
To access the full resource, you must be a
member.
Already a member?
Login to unlock.
Login
Not an ACC member?
Gain access to a comprehensive collection of global
resources for in-house counsel
Sign
up for a 30-day trial
Region:
United States
The information in any resource collected in this virtual library should
not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.
Sponsored By
You may also be interested in
Sample Forms, Policies, and Contracts
Program Materials