CLE - The Perfect Storm: AdTech Trends and Developments, presented by FTI Consulting

The advertising technology (adtech) ecosystem, comprised of thousands of third-party vendors, is both a facilitator for digital advertising and a target of regulatory scrutiny and enforcement. Emerging US state consumer privacy laws also impose differing compliance obligations, while major technology platforms are forcing organizations to re-think how they use adtech to drive critical digital advertising revenue.

This convergence of regulatory scrutiny and new privacy laws is creating challenges for organizations in growing digital advertising revenue. As a result, the traditional third-party adtech ecosystem is at risk as EU and US regulators ramp-up enforcement of these laws.

Join Todd Ruback, Esq., Managing Director at FTI Consulting and leader of FTI's AdTech Center of Excellence practice, for insight on how to navigate this perfect storm with a technical overview of pixel and ad tracker litigation and compliance issues.

During this session, attendees will learn about:

• The pressures on adtech implementations that impact advertising revenue

• Common types of cookies

• Main parties in adtech ecosystem

• Risk mitigation

Total CLE credit: 1.0 hours

COST TO ATTEND
Free to ACC members, law students and professors; $40 nonmembers (payable by cash or check at the event).

LOCATION
The South Side
2207 W 11th St
Cleveland, OH, 44113

AGENDA
3:30pm – 4:00pm Registration and networking
4:00pm – 5:00pm Presentation
5:00pm – 6:00pm Networking and refreshments

CREDITS
1.0 CLE (This course has been approved by the Ohio Supreme Court Commission on Continuing Legal Education for 1.0 total general CLE hours)

SPEAKERS
Todd Ruback, Managing Director, FTI Consulting
In-house speaker/moderator: TBD

Attendees must abide by ACC NEO's Event Code of Conduct.

Questions? Contact
Betsy Keck
ACC NEO Executive Director
b.keck@accglobal.com