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This fast-paced overview of everything you need to know to provide legal advice to your marketing and advertising departments and will cover legal issues such as regulators and their hot-button issues, how to run a sweepstakes, how to challenge a competitor's ad, claim substantiation and comparative advertising, dealing with emerging mediums such as branded entertainment and blogs, and email and web advertising.

No one lawyer can stay on top of all the issues a year can bring, especially in the areas of technology and ecommerce. Never fear, ACC has you covered. Here is the only legal update you’ll need to keep you and your client ahead of the curve on the latest developments in ecommerce and technology law.

Annual Meeting 2006: Many large companies have institutionalized compliance with EH&S requirements by developing internal written guidelines or standard practices, which attempt to translate and adapt these requirements into procedures, customized for their specific operations. But do the advantages of having such standard practices truly outweigh their disadvantages? What resources are involved in developing such standard practices and keeping them updated on a regular basis? What role should in-house counsel play with respect to these standard practices?

Annual Meeting 2006: How do you advise the business to decide what to keep, develop, or retire after a merger or acquire? Conducting proper due diligence of IP assets is essential to making informed decisions. Review the applicable legal issues and benchmark with your peers the proper steps to follow in IP due diligence as well as the best methods for integrating IP portfolios after a corporate merger or acquisition.

Annual Meeting 2006: How can you establish credibility with your management when claiming that expenses are beyond your control? Learn how experienced practitioners have approached and conducted their internal negotiations for resources in the face of business and legal uncertainties. Topics will include making the case for bringing work inside, billing back for time, establishing metrics, using benchmarking effectively, increasing the number and/or experience levels of non-lawyer staff, and using contract or temporary lawyers for specific projects.

Annual Meeting 2006: A nonprofit organization engaging in activities that are substantial but unrelated to its mission increases its exposure to risk and elevates opportunities for reward. Our program is designed to familiarize participants with the legal implications of creating a for-profit subsidiary, and will review the potential risks and benefits and provide useful tools to avoid common pitfalls.

Globalization has resulted in greatly increased business activity across borders. Many companies that have never practiced international trade are now planning or have already begun to import and export products and materials. The US government is hardening its enforcement stance on trade laws. Fines and penalties are increasing, as are companies' obligations under the law. Every company engaged in international trade should have internal controls in place sufficient to manage the risks inherent in trade.

Annual Meeting 2006: No company wishes to be the target of an EEOC charge. Don’t take your chances that it won’t happen to you – provide a proactive solution. Take this opportunity to learn effective grievance and complaint programs to help prevent a charge, successful tactics in securing a no cause finding by the Commission, and tips on when and why to select EEOC mediation.

Natural and man-made disasters are now foreseeable events. The events of September 11, 2001 and Hurricanes Katrina and Rita have made it clear that disasters can have a debilitating effect upon a corporation. Having a business continuity plan which is updated regularly can help any company struck by disaster steady itself and return to normal business in a reduced period of time. Learn what you as a lawyer can do to develop an effective plan for your organization so that the company is prepared for and can survive a disaster.

In spite of a Republication administration, it is ironic that many companies are facing increased regulatory activity from regulators who seem to be expanding their reach, whether by aggressively interpreting laws or adopting new regulations that are subject to challenge. In either case, it is often in-house counsel who need to decide what to do next. Do you file a lawsuit? Try to negotiate a resolution? Work through lobbyists to try and persuade the agency or Congress?

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