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Addresses cyberspace threat & vulnerabilities, national policy and guiding principles of privacy legislation.

Discussion of the types of information that have been afforded trade secret protection, the Uniform Trade Secrets Act, and the Economic Espionage Act. Includes an overview of the types of relief available, a summary of state laws, and practical recommendations for trade secret protection.

A brief survey of advertising law. Includes analysis of the role of the FTC, relevant legislation, legal limits of certain advertising, and other helpful information.

How to manage a program for inside counsel that guards against counterfeiting.

901 - Nuts & Bolts: Licensing 101

Learn the difference between traditional and non-traditional advertising, rules governing who can object to an advertisement and why you should comply with advertising law guidelines. This material discusses the role the FTC plays in advertising, rules for advertising substantiation and materiality, and how intellectual property rights affect such hot topics in advertising law as online behavioral advertising, endorsements and testimonials.

From concept to sales in the marketplace, the IP lawyer is working with the marketing department. Leave this session with tips for making your relationship with the marketing department successful when it comes to conversations such as how to roll out marketing plans, templates, style guides, and branding requirements. Also learn how to communicate with the marketing department to put procedures in place prior to the launch of any marketing initiative. Finally, walk away with some marketing lingo that will help you improve your overall relations with the department.

This document discusses counterfeit goods and the various government agencies and business that enforce the protection of trademarks.

Federal and state enforcement agencies have directed substantial new resources toward the misclassification of independent contractors, consultants and other contingent workers. These efforts expose employers to a higher risk of liability to contingent workers (or these agencies) for employment taxes, overtime pay and benefits. This panel will discuss practical tips for assessing your contingent worker practices, and provide guidance on how to reduce your company's risk profile.

This material contains a scenario and the presenters descriptions on how to deal with protecting a company's data when dealing with whistleblowing

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