User-generated content and influencer marketing allow organisations to engage more closely with consumers. However, both carry legal and reputational risk. In-house legal teams are uniquely placed to add value to their organisations by recognising and responding to these risks.
In this article, in-house counsel can learn about endorsement v. enforcement, influencer issues, and more.
This article appeared in theAustralianCorporateLawyer, Volume 29, Issue 1 – Autumn 2019