Technology has vastly expanded the universe of sweepstakes and contests that may be offered, as well as the entries that may be submitted by consumers. In addition, the recent explosion of social and viral marketing elements in these types of initiatives has made them far more complex from a legal perspective. Jumping into this arena without the proper foresight can cause a variety of legal and regulatory problems for a company. Rules and regulations vary from state-to-state and country-to-country. This session served as an overview of the various regulatory schemes, and a practical guide on how to avoid the most common pitfalls.
Region:
United States
Interest Area:
Media and Publishing,
Insurance,
Technology, Privacy, and eCommerce