The Influential Counsel: Mastering Personal Branding in the Corporate World (On Demand)

This program originally aired on July 31, 2025. Please note that the on-demand format of this program is not eligible for CLE/CPD credit.

In-house legal professionals are more than advisors—they’re strategic leaders. This dynamic webinar will explore how personal branding and influence can elevate your impact, visibility, and career. Hear from seasoned legal leaders as they share real-world strategies, lessons learned, and tools for building your brand authentically—both inside your organization and across your network. Whether you're climbing the ladder or looking to lead from where you are, this session will help you position yourself for influence and opportunity.

Topics

1. Why Influence Matters
   • Why personal brand and internal influence are strategic assets
2. Personal Brand in Practice: How We Built Ours
   • Tactics used to define and project their brand (internally and externally)
   • Mistakes made and lessons learned along the way
3. Making Yourself Visible Without Being Self-Promotional
   • Strategies for subtle self-advocacy and internal visibility
   • Communicating your value to non-legal stakeholders
   • Leveraging internal wins to grow reputation
4. LinkedIn, Leadership, and Leverage: Career Opportunities Through Branding
   • Using LinkedIn and networking to create inbound opportunities
   • How branding helped panelists navigate job transitions or promotions
   • Advice for in-house lawyers at different stages of their careers

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