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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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Available On-Demand - Publication Date: 12/06/2023
60 minutes

Overview (Program Summary)

Your personal brand can launch a million opportunities if you understand it and unleash its power. This session focuses on the process of creating and curating your personal brand. In this discussion, we will define what a personal brand is (and YES, it is much more than your LinkedIn profile) and how to discover and develop your personal brand. In particular, we will discuss the importance of leadership behaviors and the stories you tell in interviews, events, and panels to catapult your career forward. We will also learn how to amp up your CVs and LinkedIn profiles. At the end of the session, you will be able to develop your own authentic and memorable personal brand and how to launch and amplify it in the right brand channels.