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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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Resource Listings

Articles

Fighting the Brand Cannibals: Protecting Your Trademark from Being Misused on Search Engines

By Alexandra Ross, Andrew Leibnitz and Eugene Mar

Type any store name into Google and a list of similar stores shows up in the results - with the search term sometimes not even listed at the top. If a competitor purchases your company's trademark through keyword bidding and uses it as a metatag, potential infringement issues emerge. This article explores the legal issues of such use, and offers suggestions as to how you can best protect your company.

Articles

Notice and Attribution: A Crucial Component of Proper Open Source Software Redistribution

By June L. Bouscaren, Stephen C. Parker

There’s plenty of opportunity for commercial entities to capitalize on the benefits of open source software. Experts predict that within four years, more than 80 percent of all commercial software will contain open source components. Are you, as a key player in your company’s legal department, familiar with the pitfalls associated with its uncontrolled use?

Sample Forms, Policies, and Contracts

Promotional License Agreement

This is a form promotional license agreement prepared from the perspective of a licensor looking to promote its brand by granting a license to a licensee to use the brand on its own products and “premiums” (e.g., give-aways) in connection with the promotion thereof.

Articles

Legal Project Management

By Nancy Jessen and Bret Baccus, Huron Legal

This brief resource (Quick Counsel) provides anf overview of legal project management, including points on project management principles, process, and picking the right project manager.

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