Fighting the Brand Cannibals: Protecting Your Trademark from Being Misused on Search Engines
Type any store name into Google and a list of similar stores shows up in the results - with the search term sometimes not even listed at the top. If a competitor purchases your company's trademark through keyword bidding and uses it as a metatag, potential infringement issues emerge. This article explores the legal issues of such use, and offers suggestions as to how you can best protect your company.