Resource Library

Learn about key climate change challenges, strategies, and regulatory developments in the media sector in the United Kingdom and the European Union.

During a crisis like the Covid-19 pandemic, the principles of good communication remain the same: values matter and communicate with your stakeholders.

User-generated content and influencer marketing allow organisations to engage more closely with consumers. However, both carry legal and reputational risk. In-house legal teams are uniquely placed to add value to their organisations by recognising and responding to these risks.

This top ten article contains tips on how to mitigate a crisis as quickly and efficiently as possible with the least amount of exposure to your company as possible.

Companies using third-party websites to promote growth enjoy many benefits: cheap, effective exposure; real-time consumer feedback and interaction; and relevancy in a changing market. there are risks, however, when marketing to social networks. Avoid the pitfalls and understand the legal issues lurking behind the walls and tweets.

This article focuses on the three stages of crisis management: the immediate stage, when you manage short-term effects; the intermediate stage, when you manage litigation and other collateral consequences and the final stage, when you evaluate long-term effects and put the crisis behind you.

Check out this 2014 Apex, Excel and Communicator Award-winning article! The standard “no comment” response to a media frenzy surrounding pending litigation is an approach that some legal counsel have opted out of in favor of more detailed disclosure. Such an approach addresses not
only the media, but also other company constituencies who are impacted by the negative attention. This article details how to create a platform for proactive responses.

Your company has one opportunity to make a good, or at least a competent, first impression to promptly defuse a situation. You can use the media effectively to present balanced facts to the public following a crisis, to neutralize biased or inaccurate reporting, and to improve your reputation. As in-house counsel, you should be involved on the front line from the beginning. This article shows you how to develop an effective media relations plan, not only to minimize the negatives, but also to accentuate the positives.

Ever heard of Facebook? Chances are some of your employees have, and they may even mention your company name in their profiles. Yes, in-house counsel should be aware of social networking sites, but maybe not in order to police them-but to join them. Find out about this type of online social networking, and explore some of its potential benefits, as well as some of the issues you need to know.

Read this article discussing the importance of staff retention and in-house lawyers.