Program Materials
Keep Learning with ACC's Post-Annual Meeting Curated Selection of Resources!
Keep learning with an ACC-curated selection of resources on hot topics.
Keep learning with an ACC-curated selection of resources on hot topics.
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This is a brief Legal Quick Hit Overview
No longer is the annual report a dry recitation of financial figures. Increasingly, Securities and Exchange Commission (SEC) filings have become a canvas for broad, aspirational statements on corporate environmental and social practices. Publicly traded companies now face overlapping and sometimes conflicting demands for transparency from the SEC, activist shareholders, customers, and non–governmental organizations on subjects as disparate as conflict minerals, climate change, material environmental liabilities, and social mandates. These disclosures, which inevitably carry some degree of subjectivity, are fraught with obvious risks, including SEC enforcement actions, shareholder lawsuits and civil litigation based on consumer deception or false advertising claims. This program will provide corporate counsel with tips and case studies for working with their corporate colleagues and outside auditors to obtain information critical to making accurate and defensible disclosures that will highlight company accomplishments without creating unnecessary litigation or enforcement risk.
Social media and privacy are the two hot button issues that in-house counsel are still grappling with. This session will address how to identify the legal risks and potential rewards of social media and privacy presented by company, employee, and third parties, as well as the law department’s role in helping the company craft effective social networking and privacy policies.
In addition to traditional legal requirements for advertising and marketing, getting your message out to customers through social media presents new and unique legal challenges for marketers and lawyers alike. The fast-evolving environment of social media requires constant attention and creative solutions, often in unfamiliar circumstances. The Federal Trade Commission (FTC) and other governmental agencies, as well as industry groups such as the Digital Advertising Alliance (DAA) and Online Publishers Association (OPA), have issued ground rules and best practices for online and mobile marketing and advertising. Each social media platform has its own contractual requirements regarding promotions, sweepstakes, sharing and other popular marketing techniques. Join this fast-paced journey through the tricky legal terrain of advertising and marketing in social media and be sure to IM, text, share or tweet along the way!
Overview of some of the issues related to the use of social media by employees. Includes a review of instances where employees misuse social media, the consequences of employer reaction, and the development of social media policies.
No longer is the annual report a dry recitation of financial figures. Increasingly, Securities and Exchange Commission (SEC) filings have become a canvas for broad, aspirational statements on corporate environmental and social practices. Publicly traded companies now face overlapping and sometimes conflicting demands for transparency from the SEC, activist shareholders, customers, and non–governmental organizations on subjects as disparate as conflict minerals, climate change, material environmental liabilities, and social mandates. These disclosures, which inevitably carry some degree of subjectivity, are fraught with obvious risks, including SEC enforcement actions, shareholder lawsuits and civil litigation based on consumer deception or false advertising claims. This program will provide corporate counsel with tips and case studies for working with their corporate colleagues and outside auditors to obtain information critical to making accurate and defensible disclosures that will highlight company accomplishments without creating unnecessary litigation or enforcement risk.
This panel will discuss copyright compliance as it relates to social media in an interactive session, asking the audience to evaluate scenarios involving employee use of social media for sharing information or obtaining third-party content for use in marketing or promotional campaigns. The session will combine a review of recent regulatory and legal opinions on the topic from around the world with a candid look at situations encountered everyday by in-house IP counsel. The session will include tips and tricks to help you determine whether content on social media is free to use and share, using examples from YouTube, Google Images and Flickr, among others. This session promises to be fun as we take a look at the use in a corporate setting of music, movies and text obtained by unsuspecting employees from social media sites.
This program will review the management of compliance along the spectrum of management compliance, from legal and voluntarily adopted standards, to areas where business partners or outside organizations pressure companies to meet certain standards while weighing the costs against use of non-renewable resources (slavery, child labor, etc.) in the name of corporate social responsibility. Is it possible to create a proper and workable integration of the two efforts? Can it be within the compliance office or a joint effort of two or more corporate units?