Articles
Crisis of Communications in the COVID-19 Era
During a crisis like the Covid-19 pandemic, the principles of good communication remain the same: values matter and communicate with your stakeholders.
During a crisis like the Covid-19 pandemic, the principles of good communication remain the same: values matter and communicate with your stakeholders.
User-generated content and influencer marketing allow organisations to engage more closely with consumers. However, both carry legal and reputational risk. In-house legal teams are uniquely placed to add value to their organisations by recognising and responding to these risks.
Rebecca Arvizu, senior counsel of Legal and Business Affairs for DTS, Inc. explains the most critical components in IP licensing based on her career experience.
The legal department at McDonald's adds to the bottom line by investing in the community through a diversity pipeline project.
Companies using third-party websites to promote growth enjoy many benefits: cheap, effective exposure; real-time consumer feedback and interaction; and relevancy in a changing market. there are risks, however, when marketing to social networks. Avoid the pitfalls and understand the legal issues lurking behind the walls and tweets.
Companies of all sizes are tweeting, texting and posting. Consumers are targets of social media advertising, as well as participants in its creation and distribution. Learn the new methods of compliance with advertising law and consumer protection principles that are emerging alongside burgeoning platforms for making connections and sharing content.
Bruce Kuhlik, executive vice president and general counsel of Merck, explains what it takes to get a corporate pro bono program off the ground and to maintain people's commitment to it.
Addresses the dangerous power that Kasky threatens to unleash on the business community and suggests how you, as in-house counsel, can stem the tide of this unwarranted expansion and help protect your company from having to defend against a meritless but costly lawsuit.
Ever heard of Facebook? Chances are some of your employees have, and they may even mention your company name in their profiles. Yes, in-house counsel should be aware of social networking sites, but maybe not in order to police them-but to join them. Find out about this type of online social networking, and explore some of its potential benefits, as well as some of the issues you need to know.
This short article gives an overview of the advertising and marketing laws in the Netherlands.