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Articles

Your Brand in the Consumer's Hands

By Amber Wood, Senior Legal Counsel, Special Broadcasting Service (SBS)

User-generated content and influencer marketing allow organisations to engage more closely with consumers. However, both carry legal and reputational risk. In-house legal teams are uniquely placed to add value to their organisations by recognising and responding to these risks.

Articles

CareerPath: Instant Internet Gratification

By Bill Mordan -- area vice president and general counsel, Reckitt Benckiser Inc.

In a simpler time, defending your company typically meant slogging
through litigation. Your adversary is now a self-appointed cyberspace vigilante. On the internet, the juiciest material doesn’t come from the networks or newspapers, it comes from one of over 70 million internet blogs and user-created websites. It comes from individuals who post whatever they
want.

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