"Going green" is a hot topic and growing trend in today’s society. However, most people are not clear on what "going green" actually means. This program will address what it means for a corporation to "go green" in several representative sectors. Faculty will use case studies to show how companies have successfully invested in sustainability, built trust through increased transparency with customers, and created a healthier work environment and surrounding community. Case studies of investments that have not paid off, and the perils of green washing, will also be discussed.
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