This website privacy policy is intended for use on a website through which an online business collects and processes personal data for the purpose of account management, transactions with users and marketing. The policy is not suitable for use where the online business collects "sensitive" personal data. "Sensitive" personal data is defined in the UK's Data Protection Act 1998 and includes data about a user's physical or mental health, race, ethnicity, political beliefs, trade union membership, sexual life, or crimes committed or alleged to have been committed by the user. The purpose of the policy is to assist a data controller that is within the scope of the UK's Data Protection Act 1998 to comply with the requirement under the Act that any "processing" of personal data must be "fair". The Act applies to all data controllers established in the UK as well as to data controllers that are not established in the UK or in any other European Economic Area country but that use equipment in the UK for processing purposes.
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