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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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This ACC Guide provides an overview of five specific aspects of brand protection and enhancement in the United States. In this guide sponsored by Kilpatrick Townsend & Stockton LLP, you will learn about:

  • Global Rollouts: Strategies to Minimize Risk and Preserve Rights;
  • Domain Names: Legal Framework and Best Practices;
  • Do Your Diligence: Acquiring Brands;
  • Leveraging Your Assets: Strategies for Preserving Value/Rights in Brands that are Sun-Setting; and
  • US Tax Planning and Issues Associated with Trademark Ownership.

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Region: United States
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.