Why do corporations lose in high-stakes litigation before juries? A number of factors may be to blame—including plaintiffs portraying corporations as uncaring monsters long before any parties set foot in the courtroom. For many years now, the Plaintiffs’ Bar has used litigation tactics consistent with the “Reptile Theory” to gain an advantage in the litigation and influence the ultimate outcome in the courtroom. In this presentation, we will address ways to combat these tactics by transforming the perception of the company from the inception of the case in the United States.
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