A personal brand is the sum of the impressions you create through your actions, communication, and judgment. For in-house counsel, it answer three critical questions:
- What do colleagues rely on you for?
- How do you show up during moments of pressure or ambiguity?
- What differentiates you as a strategic partner?
A strong brand ensures that when challenges arise, your name comes to mind—even if you are not in the room. It clarifies your value, reinforces trust, and positions you as a reliable source of clarity in complex situations.
Login and download this resource to learn about:
- Building a Strategic and Authentic Personal Brand
- Storytelling as a Leadership Skill
- How a Strong Brand Expands Influence
- Best Practices and Key Takeaway
This resource is based on the ACC Webcast “From Counsel to Influencer and Thought Leader: Elevating Your Brand Through Storytelling.”
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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.
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