This article delves into the importance of Chinese brands being an important marketing tool in Greater China. Specifically, trademark owners must focus on devising and registering Chinese brands across the region in general.
The article also provides a list of questions that should be considered when a trademark owner is considering options for creating the Chinese versions of foreign-language marks. It also explores the linguistic nuances that are involved with creating trademarks in a region with numerous oral dialects.
Authors: Joseph Simone, Partner, and Christopher Smith, Partner, Simone Intellectual Property Services