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This article delves into the importance of Chinese brands being an important marketing tool in Greater China. Specifically, trademark owners must focus on devising and registering Chinese brands across the region in general.

The article also provides a list of questions that should be considered when a trademark owner is considering options for creating the Chinese versions of foreign-language marks. It also explores the linguistic nuances that are involved with creating trademarks in a region with numerous oral dialects. 

Authors: Joseph Simone, Partner, and Christopher Smith, Partner, Simone Intellectual Property Services

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Region: China
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.