For years, brand owners have asked online retailers to help them find and punish unauthorized resellers for their violations. Unfortunately for brand owners online retailers typically take a percentage of third-party sales within its marketplace and are hesitant to enforce seller pricing agreements and risk losing revenue. As a result of leaks in the supply chain, resellers obtain authentic products and sell them online below their minimum advertised price or attempt to violate trademarks and copyrights, making it difficult for brand owners to protect themselves. Copyright and trademark infringement can hurt a brand's functionality severely by affecting its Buy Box share, revenue, and, most importantly, brand reputation. This panel discussion will address different solutions to deal with these international online marketplace issues that in-house counsel of consumer brand manufacturers and distributors deal with daily.