Login to MyACC
ACC Members

Not a Member?

The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

Join ACC

This article focuses on the importance of trademarks in franchising, and the related popularity of franchising in Australia. According to the Franchise Council of Australia, there are more than 1,300 systems operating in Australia with nearly 100,000 individual franchise outlets employing nearly 600,000 people.

Trademarks are essential to franchising; Australia’s Franchising Code of Conduct regulates all franchise agreements and the conduct of each party to a franchise agreement. The Code also outlines the requirements for all trademarks, underscoring their importance in franchise agreements. 

This article was originally published in the LexisNexis Australian Intellectual Property Law Bulletin Vol 33 No 9.

4 Pages
Not an ACC Member? Request a trial membership.
Region: Australia
Interest Area: Intellectual Property
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.

This site uses cookies to store information on your computer. Some are essential to make our site work properly; others help us improve the user experience.

By using the site, you consent to the placement of these cookies. For more information, read our cookies policy and our privacy policy.