Login to MyACC
ACC Members

Not a Member?

The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

Join ACC

In a push to increase consumer understanding around the meaning of "carbon neutral" and "net zero" claims, the UK Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) have provided some updated guidance on misleading environmental claims and social responsibility in advertising. The guidance is intended to help encourage transparency and consensus of environmental-related claims in British advertising.

This article has been developed based on existing Code rules, rulings and a review of environmental claims and issues in advertising. This will be key for the air travel, energy and automotive sectors. The focus is on carbon neutral and net zeros adverts, as they are the most commonly encountered claims.

This resource was originally published on the website of Eversheds Sutherland on March 13, 2023.

Members-only access

To access the full resource, you must be a member. Already a member? Login to unlock.

Not an ACC member?

Gain access to a comprehensive collection of global resources for in-house counsel
Sign up for a 30-day trial
Region: United Kingdom
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.