Overview (Program Summary)
Social media influencers can be powerful allies for nonprofits seeking to expand reach, build trust, and mobilize supporters—but working with them comes with legal and regulatory considerations that organizations can’t afford to overlook. From the guidelines set forth in the Federal Trade Commission's Endorsement Guides, disclosure requirements and intellectual property ownership to brand safety and mission alignment, influencer relationships require careful planning, well-drafted contracts, and appropriate oversight. Understanding how to structure agreements, manage compliance risks, and protect a nonprofit’s reputation ensures influencer partnerships remain effective, ethical, and legally sound. This session highlights what nonprofits need to know before engaging influencers, so they can leverage digital advocacy with confidence.
Co-Sponsored by the Sports & Entertainment Network
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