May 8, 2024 | 12:00 PM - 1:00 PM EST
Overview (Program Summary)
The program will encompass an analysis of recent trends and developments in trademark prosecution and enforcement practices in China. It will delve into the common issues and challenges encountered by Western brands, while providing an overview of proven effective solutions and strategies in the real business world. Additionally, we will incorporate insights on cultural considerations that counsel and brand owners must be mindful of when collaborating with local stakeholders.
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Interest Area(s):
Intellectual Property