ACC NCR - VIRGINIA ETHICS: Making Your Pitch Perfect: The Ethics of Attorney Marketing

Avoid an ethics “aca”tasrophe when getting your “pitch” to potential clients.  You too can “crush it” if you know the professional rules related to advertising, referrals, and use of social media to “pitch” your services or experience. 

This program will review the evolution of ethical rules addressing attorney advertising and the current professional rules important for attorney marketing, highlighting still significant variation in state versions of the pertinent ABA Model Rules. 

With a “Pitch Perfect” theme, the panel will review specific examples and ask the audience to decide if the examples are “real” or “not real” (drawn from actual cases or headlines or constructed hypotheticals) and then discusses applicable rules and guidance:

• Titles and firm names
• “Specialties” and “expertise”
• Accolades
• Past results
• Comparisons 
• Jurisdictional limits
• Depictions 
• Testimonials & endorsements
• Websites
• Filing and retention requirements
• Blogs, podcasts, and other social media
• Referral fees and fee-sharing
• Solicitation and labeling requirements
• Political contributions
  
  
  Presented by Platinum Sponsor - Hunton Andrews Kurth.  This program is presented in Richmond also live broadcast to the DC Office of Hunton Andrews Kurth to view in person only.

Speakers:

Kelly Faglioni, Partner, Hunton Andrews Kurth LLP

Amy McDaniel Williams, Partner, Hunton Andrews Kurth LLP 

Christian Pugaczewski, Partner, Hunton Andrews Kurth LLP

Madeline Culbreth, Associate, Hunton Andrews Kurth LLP

Tyler Grant, Associate, Hunton Andrews Kurth LLP

We have received 2.0 hours of VIRGINIA BAR MCLE ETHICS CREDIT for this event.  

*Fees:
No Charge for ACC members;
$30 for non-member in-house counsel.
**Please Note: There is no charge for Lawyers of Hunton Andrews Kurth if you register as a Speaker Guest In Person Attendee.