Tuneful or Tone Deaf?

Join ACC TN and Merchant & Gould for a virtual 1.5-hour general credit CLE in exploring three lessons in brand enforcement and management gleaned from recent headlines.

Lesson 1: When enthusiastic brand 'friends' become harmful brand 'frenemies.' Recent experiences suggest strategies for detecting online brand nemeses and managing social media and online marketplace trademark and copyright use.

Lesson 2: What we’ve learned from the “Lady A” trademark litigation. The dispute between the country trio and the blues singer offers valuable lessons for brand owners.

Lesson 3: How to enforce your trademark without destroying your brand and reputation. The recent backlash by the outdoor community to Backcountry.com’s aggressive trademark enforcement practices underscores the importance of policing your rights in a way that does not harm your mark or reputation.