Advertising with Creative Content: Key Legal Considerations for In-House Counsel (On-Demand)

From an advertising perspective, leveraging creator content can be a powerful way to build brand awareness.  This session will provide in-house attorneys with practical guidance on understanding and managing creator content assets and risks, including issues related to ownership and licensing of creative content, use of trademarks and copyrights, and rights of publicity. Attendees will also discuss tips related to drafting and negotiating influencer and content agreements, complying with endorsement and disclosure rules, and addressing claim-substantiation and other advertising law requirements while supporting innovative marketing strategies.

Generously sponsored by Saul Ewing