The New Upfronts: How Creators Are Transforming the Future of Content and Brand

This panel and CLE will explore the power of the creator economy and how the dynamic world of influencer marketing is transforming the way companies work with influencers, promote their brands and connect to audiences. Panelists will examine the legal and regulatory risks companies face when brand-influencer collaborations blur the lines between authentic content and advertising. Speakers will discuss best practices in complying with FTC advertising rules, negotiating brand partnership and sponsorship agreements, and managing the reputational risks unique to influencer campaigns.