Marketing Meets Law: Your Guide to Compliance and Creativity

ACC SF Bay Area members are invited to attend an informative afternoon program and reception hosted by Wilson Sonsini attorneys Christine Au-Yeung, Aaron Hendelman, Brandon Leahy, and Alyssa Worsham along with Noah Drake, Brand and Marketing Counsel at Roblox. The presenters will provide valuable insights on how to effectively serve as a legal voice for your marketing and brand teams as they launch innovative products and services. This program also offers a unique opportunity to engage with practitioners from leading companies who will share their perspectives and lessons learned. Connect with fellow in-house counsel and enhance your ability to guide your marketing and brand teams in launching innovative products while achieving your company’s goals. Please join us for an afternoon of insightful discussions and practical takeaways that will empower you to effectively manage legal and business goals and strengthen the position of your products and brands.

Key Topics to Be Covered:

• Navigating Telemarketing Practices and Compliance Under the TCPA

Discuss the latest developments in Telephone Consumer Protection Act (TCPA) laws and regulations, and learn best practices for ensuring compliance in your marketing communications

• Strategies for Global Brand Expansion and Enforcement on Any Budget

Explore strategies for growing and safeguarding your brand on a global scale, even on a budget

Recognize potential legal risks early in the product development and marketing process and implement strategies to mitigate those risks

• Navigating Contests and Sweepstakes with Your Marketing Team: An In-House View

Gain a comprehensive understanding of the business practicalities and legal considerations around structuring and running contests, sweepstakes, and giveaway promotions

• Advertising Review and Substantiation: Best Practices for Marketing Teams

Learn how to implement robust advertising review processes that align with federal and state regulations, ensuring your marketing materials are both compelling and compliant in achieving your business goals

Speakers:

Christine Au-Yeung, Partner, Wilson Sonsini

Aaron Hendelman, Partner, Wilson Sonsini

Brandon Leahy, Senior Counsel, Wilson Sonsini

Alyssa Worsham, Partner, Wilson Sonsini

Noah Drake, Brand and Marketing Counsel, Roblox

Agenda:

- 12:30 to 1:00 pm – Registration and lunch

- 1:00 to 1:45 pm – First session

- 2:00 to 2:45 pm – Second session

- 3:00 to 3:45 pm – Third session

- 4:00 to 4:45 pm – Fourth session

- 5:00 to 6:00 pm – Reception