ACC Georgia Webinar: Marketing and Advertising in California: Compliance with the “Honest Pricing Law”

On July 1, 2024, California SB 478 also known as the “Honest Pricing Law” or “Hidden Fees Statute” went into effect, making it unlawful to list prices without including all mandatory fees. Organizations that do not comply risk government enforcement as well as class action exposure. This webinar’s panel includes California litigators that will cover the basics of the law, how to comply, draw comparisons to similar state regulations, and touch on other risks of marketing and advertising in California.

Presenters:

Michele Floyd, Kilpatrick Townsend

Evan Nadel, Kilpatrick Townsend