UNDERSTANDING and UTILIZING TRADEMARKS, COPYRIGHTS & PATENTS TO CREATE AN IP STRATEGY TO ACHIEVE BUSINESS OBJECTIVES (Presented by Leason Ellis, a Chapter Sponsor)

In this program, a panel consisting of in-house IP attorneys and outside IP counsel, will share their experiences in developing and implementing IP strategies.  Participants will learn the fundamentals of the key IP legal protections that should be taken into consideration as part of a coherent IP strategy and best practices for securing them.  For example, before launching a new product or service, it important to understand whether the proposed brand name is available for use and can be registered and enforced as a trademark in a manner that will create brand equity.  Similarly, before purchasing the product line of another company, it is essential to understand the post-close risks of being sued for patent infringement.

Topics covered will include:

• Trademarks
  • Trademark clearance searches
  • Protecting names, logos and trade dress
  • Enforcement strategies
• Patents
  • When to file patent applications
    • Provisional applications
    • Non-provisional and design applications
    • Filing in foreign jurisdictions
  • Freedom to operate studies
  • Licensing patent assets
  • Conducting due diligence in connection with acquisitions
• Copyrights
  • Establishing use policies and procedures to avoid infringement claims
  • Understanding when to file applications and the benefits of registration