In-person || Sheraton Melbourne Hotel
27 Little Collins St, Melbourne VIC 3000
Overview (Program Summary)
A program hosted by:
ACC AustraliaNew technologies and changing socio-economic conditions are impacting businesses in Australasia, and companies need to adapt their intellectual property strategies now to meet these twin challenges head on. Business perspectives are gradually shifting towards a more holistic and comprehensive assessment of their intangible assets, as IP is increasingly seen as a critical corporate asset.
The 2023 IPBC Australasia agenda will cover cutting-edge strategies for protecting, maximising and monetising your IP assets. Local and international senior executives from IP-owning organisations, influential figures from IP research in private and public sectors, amongst other experienced IP practitioners will gather for high-level discussion and unparalleled networking opportunities.