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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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August 18, 2022 | 1:00 PM - 2:00 PM AEST

Virtual event |

Gilbert + Tobin

Members: $0
Non-members: Member Only Event
Non-members In-House Counsel: Member Only Event
Substantive Law

Overview (Program Summary)

The landscape for brand commercialisation is rapidly evolving, both in Australia and internationally. This creates new opportunities for brand monetisation and growth, and also presents legal and commercial challenges as arrangements in this space become more complex.  In-house counsel can add substantial value by having a strong grasp of this developing area. 

This webinar, hosted by Gilbert + Tobin’s Tech + IP Group, will provide practical tips for in-house counsel on the management and commercialisation of brands, including in the evolving digital landscape. The session will cover:

  • how you can build and protect brand value from a legal perspective;
  • the interface between brand licensing, non-fungible tokens (NFTs) and the metaverse; and
  • how to future proof your brand licensing and brand protection arrangements.


Anna Smyth

Anna Smyth, Partner, Gilbert + Tobin 

Anna is a partner in Gilbert + Tobin's Tech + IP Group.

Anna specialises in IP commercialisation and transactions associated with the development of new technologies. 

She advises clients across a wide range of sectors including life sciences, FMCG, technology and financial services. Her experience includes IP joint ventures, R&D agreements, patent and technology licensing, brand licensing, and complex IP settlement agreements. 


Rebecca Smith

Rebecca Smith, Special Counsel, Gilbert + Tobin 

Rebecca is a special counsel in Gilbert + Tobin's Tech + IP Group.

Rebecca acts for a range of Australian and international clients on IP commercialisation, brand protection and IP enforcement matters, with particular expertise in the entertainment, luxury brands, FMCG and new technology sectors. Her experience includes all kinds of commercial IP agreements and licences, joint ventures, IP enforcement strategies and IP litigation.


*Competitor Exclusion – ACC Australia Partners may request that representative/s of a competitor organisation/s registered for the event be excluded, and ACC Australia reserves the right to make the final decision as to whether a registration is rejected. As a guide, a competitor organisation could be defined as a rival organisation of similar size to the host  Corporate Partner, with an established practice, product or service in the area being showcased by the Corporate Partners at the event. Please provide a brief statement as to why you have deemed an organisation to be a competitor, in support of any request to ACC Australia to reject a registration.

*Please note this is a members only event. 

*Please note that registrations are managed directly through Gilbert + Tobin. Please let ACC Australia know if you have not received your confirmation email within 24 hours, as this will affect your ability to access the webinar. 


Credits: 1 CPD Point
Category: Substantive Law and procedural law

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