June 29, 2022 | 4:00 PM - 6:00 PM EDT
Pricing
Members: Free
Overview (Program Summary)
A program hosted by:
ACC Michigan
Join ACC Michigan and Howard & Howard for the upcoming in-person event: Intellectual Property Brand Management on June 29, 2022 at the Birmingham Country Club from 4:00 - 6:00 PM.
Brand management requires strategic intellectual property law considerations in addition to business considerations. Howard & Howard representative Jake Grove's presentation will focus on on some key considerations that arise in connection with any brand or any portfolio of brands as the business matures:
- Getting involved early on with branding selections – working with the Marketing Department to adopt new brands
- Strategic registration and maintenance, and weeding out unneeded registrations
- Handling brand updates and refreshes with an eye toward optimizing priority and protection
- Enforcement in the internet age, including enforcement on Amazon and other internet platforms including social media
- Domain names
- Addressing Counterfeiters
- Addressing potential dilutive uses
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