Guide to Advertising for Life Sciences Companies: Insights from Legal and Business Perspectives (CLE Webcast)

Advertising in the life sciences industry presents unique challenges due to multi-layered legal requirements, commercial realities, and a hypercompetitive marketplace.  During this panel, we will discuss the complex governing legal framework in this area, new developments, and case studies.  In-house colleagues will also share their real world experiences, insights, and best practices.  

Panelists:
Joanne Hawana, Member, Mintz
Joanne Kwan, Senior Director and Counsel, Commercial Legal Affairs, Exelixis, Inc.
Micheline Awad, Sr. Director, Regulatory Affairs - Advertising, Promotion, and Labeling, Turning Point Therapeutics, a wholly owned subsidiary of Bristol Myers Squibb Company

Co-Moderators: 
Jennee DeVore, Head of Legal, Inflammatix, Inc.
Karen Won, Member, Mintz