Overview (Program Summary)
A program hosted by:
ACC San Francisco Bay AreaAdvertising in the life sciences industry presents unique challenges due to multi-layered legal requirements, commercial realities, and a hypercompetitive marketplace. During this panel, we will discuss the complex governing legal framework in this area, new developments, and case studies. In-house colleagues will also share their real world experiences, insights, and best practices. Panelists: Joanne Hawana, Member, Mintz Joanne Kwan, Senior Director and Counsel, Commercial Legal Affairs, Exelixis, Inc. Micheline Awad, Sr. Director, Regulatory Affairs - Advertising, Promotion, and Labeling, Turning Point Therapeutics, a wholly owned subsidiary of Bristol Myers Squibb Company Co-Moderators: Jennee DeVore, Head of Legal, Inflammatix, Inc. Karen Won, Member, Mintz