Overview (Program Summary)
Influencers, otherwise known locally as "Key Opinion Leaders" (KOLs), have been an internet phenomenon in recent years, attracting attention from marketers with the consumer traffic they bring.
The Hong Kong Association of Corporate Counsel is therefore pleased to invite you to join this informative presentation in collaboration with Baker McKenzie.
In this hybrid presentation, Baker McKenzie IPTech, Employment and Disputes lawyers will go over the tips and tricks when working with KOLs from a legal perspective. This includes the laws and regulations you need to be mindful of, the contract preparation that is imperative in steering towards a win-win outcome between brands as well as internet stars, crisis management, issues from an employment perspective, and future trends to look out for in influencer marketing.
Join us for a stimulating discussion to get tips on how to maximize influencer marketing while avoiding legal traps, followed by a networking session over drinks.
Partner, Intellectual Property, Asia Pacific Head of Consumer Good & Retail Group
Loke is a senior partner of Baker McKenzie’s award-winning Intellectual Property & Technology Practice Group in Hong Kong and China. He leads the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice in Asia Pacific. He is also the author of various IP publications including the trilogy of “Pirates in the Middle Kingdom" books. The 4th edition will be published in the near future.
Partner, Head of China Employment Practice
Jonathan heads the firm's China Employment Practice. He is experienced in advising multinational companies on all manner of employment issues in China, including overtime compliance, unions, workforce management, termination issues, and data privacy issues, as well as the employment aspects of M&A transactions in the PRC.
Partner, Intellectual Property
Andrew is a partner in Baker McKenzie’s Hong Kong office and a member of the Firm’s Intellectual Property and Technology Practice Group. He was the past Office Lead for the Consumer Goods and Retail Industry in Beijing and his practice includes product recall, consumer complaints, franchise recordals, product quality and advertising issues. He also heads the F&B industry initiative and is the Global Chair of the Plant Variety Rights (PVR) Practice.
Partner, Dispute Resolution
Roberta is a partner in Baker McKenzie's Hong Kong office and a member of our Dispute Resolution Group. She advises on all types of cross borders disputes, property related litigation as well as all aspects of commercial and corporate litigation including company and shareholder disputes, contract and tort claims.
Associate, Intellectual Property
Helen is an associate in Baker McKenzie’s Hong Kong office and a member of the Firm’s Intellectual Property and Technology Practice Group. Her practice focuses on the enforcement of brand-related intellectual property rights in Hong Kong and China, especially on civil litigation and enforcement work involving trademarks, counterfeiting, patents and copyright. Helen also has experience providing advice on licensing and commercial IP issues and agreements.
Date: Thursday, 18 November 2021
6:00 pm to 6:30 pm- Registration of Attendees
6:30 pm to 7:30 pm- Presentation by Baker & McKenzie lawyers
7:30 pm to 8:30 pm- Networking over drinks
Baker & McKenzie- 13th Floor, One Taikoo Place 979 Kings Road, Quarry Bay, Hong Kong
(See MAP for directions)
Time: 6:30 pm to 7:30pm
Location: Webinar links will be sent upon registration
CPD Points: CPD points have been applied for. Please note you need to be logged in for the full duration of the webinar to qualify for CPD points. Unfortunately, points cannot be applied for members who join the webinar via telephone link.