Overview (Program Summary)
A program hosted by:
ACC Mountain WestYour brand is your most valuable and important business asset—and at most risk for theft. It includes your business name, your logo, your product or service names and is protected under trademark law. Unfortunately, trademark law is quite complicated and can be very confusing. So, it’s important to get the right help at the right time. Protecting your brand is a ‘non-negotiable’ for all business owners, whether you’re just starting or growing your company.
Join this panel discussion led by Maschoff Brennan Intellectual property attorney C.J. Veverka and learn:
- What is a trademark and why it matters to your business
- How to choose a strong trademark you can protect over time, both online and offline
- The pros and cons of creating a “family” of trademarks
- How important is it to police and enforce your trademarks
Speakers
Amber Leavitt, Senior Director and Associate General Counsel, Head of IP, eBay
Caleb Frischknecht, Intellectual Property Director, Intermountain Healthcare
Tyson Hottinger, General Counsel, Array Technologies