Close
Login to MyACC
ACC Members


Not a Member?

The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

Join ACC

June 29, 2021 | 12:00 PM - 1:00 PM
Pricing
Members: $0.00

Overview (Program Summary)

A program hosted by:

ACC Mountain West

Your brand is your most valuable and important business asset—and at most risk for theft.  It includes your business name, your logo, your product or service names and is protected under trademark law.  Unfortunately, trademark law is quite complicated and can be very confusing.  So, it’s important to get the right help at the right time. Protecting your brand is a ‘non-negotiable’ for all business owners, whether you’re just starting or growing your company.

 

Join this panel discussion led by Maschoff Brennan Intellectual property attorney C.J. Veverka and learn:

  • What is a trademark and why it matters to your business
  • How to choose a strong trademark you can protect over time, both online and offline
  • The pros and cons of creating a “family” of trademarks
  • How important is it to police and enforce your trademarks

Speakers

Amber Leavitt, Senior Director and Associate General Counsel, Head of IP, eBay   

Caleb Frischknecht, Intellectual Property Director, Intermountain Healthcare 

Tyson Hottinger, General Counsel, Array Technologies

CLE

Credits: 1
State: Utah, Idaho, Montana, Wyoming
Category: General

Contact (RSVP)

Laurie L Larsen

Sponsored By

ACC

This site uses cookies to store information on your computer. Some are essential to make our site work properly; others help us improve the user experience.

By using the site, you consent to the placement of these cookies. For more information, read our cookies policy and our privacy policy.

Accept