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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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The ACC login system will be offline for a scheduled upgrade beginning at 5pm on July 27 (Washington, DC) | 10pm (London) | 5am on July 28 (Hong Kong) | 7am on July 28 (Melbourne).
June 29, 2021 | 12:00 PM - 1:00 PM
Members: $0.00

Overview (Program Summary)

Your brand is your most valuable and important business asset—and at most risk for theft.  It includes your business name, your logo, your product or service names and is protected under trademark law.  Unfortunately, trademark law is quite complicated and can be very confusing.  So, it’s important to get the right help at the right time. Protecting your brand is a ‘non-negotiable’ for all business owners, whether you’re just starting or growing your company.


Join this panel discussion led by Maschoff Brennan Intellectual property attorney C.J. Veverka and learn:

  • What is a trademark and why it matters to your business
  • How to choose a strong trademark you can protect over time, both online and offline
  • The pros and cons of creating a “family” of trademarks
  • How important is it to police and enforce your trademarks


Amber Leavitt, Senior Director and Associate General Counsel, Head of IP, eBay   

Caleb Frischknecht, Intellectual Property Director, Intermountain Healthcare 

Tyson Hottinger, General Counsel, Array Technologies


Credits: 1
State: Utah, Idaho, Montana, Wyoming
Category: General

Contact (RSVP)

Laurie L Larsen

Sponsored By


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