November 10, 2020: Public Relations Best Practices in an Era of Social Media Journalism

Does your company have a crisis communications plan? Many don’t. In this age of social media journalism, it is
important to at least have a basic idea of what to do should the press start talking about your organization.

This panel will address some best PR practices including: 
Getting ahead of the narrative
Identifying internal and external pressure points around the issue
Controlling the spread on social media
Determining who should be responsible for approving statements to the press

We will allow time at the end of the session for Q&A. Please submit any questions you have in advance to events@paynefears.com