Understanding the Law of Cause Marketing and Commercial Co-Ventures

"You buy this; we'll donate that." 

This basic marketing pitch is great at encouraging consumers to pay it forward by simply purchasing your product.  While this type of cause marketing can be a win-win, these activities are highly regulated. Any company looking to link consumer purchases to a donation to charity needs to be aware of very specific "commercial co-venture" statutes in many states.  Brick and mortar retailers, on-line retailers  and any brand who plans on running these campaigns, must plan carefully to structure a successful commercial co-venture promotion and be aware of the pitfalls of non-compliance with charitable solicitation laws and consumer protection statutes. 

During this program, Verrill Dana promotions law attorney Rob Laplaca will walk attendees through cause marketing and commercial co-venture requirements for both brands and charities, from conception through execution, including mandatory contract provisions and advertising disclosures, as well as state registration and bonding requirements.  Rob also will also talk about lessons learned from national promotional campaigns and other real world examples, addressing the legal and practical issues that arise for brands that want to make a difference.  Joining Rob will be Liz Cox, Managing Attorney at Hasbro, Inc.  Structured as a mock client interview Claudia will ask pressing questions to dive deeper into these topics and help you apply what you've learned to your own brand.  Register today for this dynamic program.

Seaport Hotel & World Trade Center
The Harborview Ballroom
200 Seaport Boulevard
Boston, MA  02210